The book “Art of Creative Design and Printing” covers a sound introduction to the topics on designing, and printing. It focuses on the practical aspects of pre-press, press, and post-press along with substrates and inks. It should appeal to working professionals in the print industry and students who want to make a career in printing and packaging. Useful hints on press troubleshooting will help to resolve the problems faced by the industry workforce.

The importance of designing for brand identity and brand positioning is very well demonstrated. Overall, this book will provide a quick guide to the designers and printers who strive for excellence.

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