This book is a good introduction to creative designing and printing. It synthesizes the design & print conventions while revealing the discoveries made by this highly talented and experienced author during his journey in the design & print production process. It also describes a slice of crucial & must to follow corporate requirements and critical points of attention in BTL print production. Fortunately, it also reads like a revised dissertation and captures an important opportunity to probe the changing nature of designing and print production while merging print and digital technologies.

This book is an excellent starting guide for beginners and professionals who do not have the formal education in designing, printing and the science behind the reproduction of color while highlighting Do’s and Don’ts.

Best wishes for success in inspiring and educating the new entrants in the design and print fraternity…

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